Cvent is a privately held software-as-a-service (SaaS) company that specializes in meetings, events, and hospitality management technology. The company offers web-based software for meeting site selection, online event registration, event management, email marketing, and web surveys. The company is owned by private equity firm Vista Equity Partners and has collected over $500 million in cash in 2018 revenues.
Cvent was founded in September 1999 by Reggie Aggarwal. That same year it received $17 million in venture capital and grew its staff to 125 employees.
In July 2000, Cvent introduced its first SaaS product, a web-based tool for event planners to manage invitations and collect registration fees. In 2006, it introduced a product for conducting online surveys, which was followed by the introduction of the Cvent Supplier Network two years later. The Supplier Network is a free, online marketing place that connects meeting planners with venues and services. In 2009, the company began offering professional services.
An app development tool, CrowdTorch, was launched in 2009. Cvent also produces a Destination Guide, a free, online, 8,000-page travel guide designed for meeting planners with information about 800 different destinations.